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I have received an email from Crunchyroll today, titled “Discover Today’s Much-Watch Anime!”. From the title, I immediately assumed that it’s about today’s “must-watch” anime series. The email actually rephrased “much-watch” to “must-watch”.

Whether or not phrasing “much-watch” is viewed as one of today’s wording trends, I was not sure if I understood the construction of “much watch”. It sounds catchy and I can understand its meaning (as a synonym for “must watch”), but I would like to ask you, the experts, about its correctness and soundness.

see an email excerpt

P.S. I contacted Crunchyroll about this email and it turned out that the email I received was a phishing email. Now it’s no wonder that the email contained a noticeable error in grammar, spelling, or word usage.

Now I wish I have an answer to making a solid compound adjective in place of “much-watch”.

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    Still seems to be asking about a typo, or what would it mean if it was real? Commented Mar 25 at 0:27
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    If a lot of people view the episode, it could be described as 'much-watched' anime, but it would be very hard to construct an idiomatically normal-sounding sentence that used 'much-watch' as a compound adjective.
    – Sven Yargs
    Commented Mar 25 at 0:38
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    If everyone's watching, they wouldn't have to advertise. They use must-watch below. If you want to use it, go ahead. If you want to know if it's solid, no it's not. Commented Mar 25 at 1:00
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    Not as solid as something worthwhile to discuss its structure and usage. Understood.
    – wordsalad
    Commented Mar 25 at 1:04
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    But I'm on the typo side of the argument. Since anime is mostly a Japanese export, it's likely that the headline wasn't written by a native English speaker.
    – Barmar
    Commented Mar 25 at 21:12

1 Answer 1

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Russel Crowe uses the term on Twitter:

  • For clarity: A “ much-watch “ movie is a must watch movie much watched…

Whether or not this licenses it I'd not like to say. One tends not to argue with Mr Crowe (and he does have expert knowledge in the field).

Wildest cat from montana uses it as a noun / NP, in an obviously informal register (and a mixed metaphor):

  • 'The Ten Commandments' is a much watch every Easter but I can drop in on this movie any time, any scene and ride it out.

Perhaps a more convincing example comes from Prostate Matters; possibly from the pen of Professor Chris Eden, Consultant Urological Surgeon RETIRED from Royal Surrey County Hospital:

  • Considering Robotic Prostatectomy? – this is a much watch video ...

Virgin Media use the term in their Christmas 2019 TV programme p/reviews:

  • Gogglebox: Best of 2019 ... The celebrity edition, which airs a few days earlier, is also a much-watch.

Kirby Mcmullen writes in Old Gold & Black (the student-run newspaper of Wake Forest University)

  • The Masters is a much-watch event ...

And over 500 000 (raw figure) Google hits for "a much-watch" indicate that the expression is becoming established and acceptable.

Russel Crowe's definition shows the portmanteau nature of the coinage.

Certainly a [quantifier or adverb + infinitive] fusion (not a prototypical blend) is highly irregular ... if not unique. But if the two-word variant 'much watch' is chosen, and one rejects open compounds as some do, this is one more extragrammatical idiom to join say

  • all of a sudden
  • long time no see
  • by and large.
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  • I thought of a [pronoun + noun] fusion and that can be okay as an adjective. Same in “must-watch”, no?
    – wordsalad
    Commented Mar 28 at 19:51
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    No; that's [{modal} + {lexical verb infinitive}]. Like the compound adjective 'can-do'. Commented Mar 28 at 23:05
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    Thank you for your insight, and an answer. Glad to have this thread open to bring attention to this phrase. Living a transient life, I’m thrilled to witness a history in the making. Thank you.
    – wordsalad
    Commented Mar 28 at 23:32

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