I've noticed that more and more headlines of articles and ads (excluding those in more traditional online media) are of the structure interrogative-subject-verb instead of interrogative-verb-subject.
As an example, this is an ad I recently saw:
- Why Mobile Vikings has been the hottest internet provider in town since launching last year? Here are the 5 ...
These types of headlines are also seen with a deleted auxiliary verb – so this
- Why did the chicken cross the road?
- Why the chicken crossed the road?
I feel like this is an evolution of clickbait headlines like "Why the chicken crossed the road", where the authors decided they needed an interrogation mark because the sentence starts with an interrogation word.
I can understand someone making this mistake, but that doesn't explain its prevalence.
Does anyone know where this irritating sentence structure comes from and what explains its increasing use?