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I am looking for an alternative term for Joint Venture. Do you think Collaborative Alliance makes sense?

Joint Venture is too formal and suggests a legal entity being created. Whereas the two firms have really agreed to work together and leverage their respective strengths.

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  • Collaborative Alliance seems redundant, since both words mean that people/organizations are working together.
    – Barmar
    Sep 4 at 21:49
  • You can say they "teamed up"
    – Barmar
    Sep 4 at 21:50

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