What does the phrase "Shop the edit" mean?

Question

I have seen this phrase used in several fashion ads and on clothing sites (mostly women's). I am assuming it is AME, but I do not know. Here are some sites that I see the phrase being used:

• Neiman Marcus
• Bloomingdale's

Perhaps "edit" means "edition"? I have no idea. Fashionistas, answer my call! :)

Answer 1

Cambridge Dictionary

a range of clothes or other goods that has been chosen for a particular purpose, or to be worn or used at a particular time

"Edit" is used as one would use "collection", to describe a curated set of clothing. "Shop the edit" is simply combining that with a call to action (e.g., "shop the collection.") I can't find any definitive etymology for the term, but I would take it to reflect the curatorial definition of edit ("to prepare [something, such as literary material] for publication or public presentation", Merriam-Webster) rather than as an abbreviation of "edition."

Answer 2

The graphic from Bloomingdale's gives a hint in large letters:

Based on this, I looked and found some vendors that ask you to "shop the editorial":

• The Latest Scoop
• OAK - creative essentials
• Country Road
• No Man Walks Alone

Here's a definition from a fashion site:

Editorials are four to ten-page visual stories that showcase fashion, beauty, and lifestyle trends in magazines. — Fashion Model Daily

Merriam Webster gives this relevant excerpt explaining some broader context:

In the specific context of print advertising, editorial photography is often contrasted with advertising photography: in the former, the photographs are used to tell a story or to express a mood; in the latter, they sell a product. Since the 1990s, the word editorial has been applied as a descriptor of ads that blur the line between the two:

Developed by San Francisco's Kevin McPhee & Associates, the [magazine ad] campaign depicts world-class skiers posed informally on the slopes in Marmot gear, alongside newsy bits of copy relating the skiers' most exhilarating experiences. The copy appears in alternative typefaces, like those used on the editorial spreads of magazines that speak to younger, more adventurous readers. "We wanted the ads to look very editorial," explained David Begler, who wrote the campaign, "and we chose people who are hardcore skiers to convey the message that, with this outerwear, people can have peak experiences of their own."
— DNR (The Daily News Record), 9 Oct. 1995

And if you're still not convinced, here are some pages that use both editorial and edit:

• Between — Seasons: Spring/Summer Editorial: "In our latest Spring/Summer edit we've taken to our favourite all-season spot, Taylor's Mistake, to explore the possibilities of trans-seasonal dressing."
• The Fall Edit: "The editorial features a laid-back, yet elegant mix of fall basics in a way that it can appeal to ‘real’ women."
• NobodyDenim: "EDITORIAL | @jaclynadams captures our newest edit, where Black and White meet, and explore New York City together"

Answer 3

Shop the edit means go shopping at this destination offering a curated selection of stuff.

Shop is a transitive verb born of the noun shop. Edit is a noun born of the verb edit.

From the Oxford English Dictionary (login required):

shop, v.¹
_{Origin: Formed within English, by conversion. Etymon: SHOP n.
Etymology: < SHOP n.}

4. b. transitive. To go shopping at (a store, an online retailer, etc.); to examine goods on sale in (a shop, etc.). Originally North American.
_{[selected examples]
1955   Albert Lea (Minnesota) Eve. Tribune 17 Feb. 10/3 (advt.)   Shop the store that gives you more.
1974   S. MARCUS Minding Store iv. 85   One man who had shopped the entire store complained that he hadn't found what he was looking for.
2011   Harper’s Bazaar (U.K. ed.) July 39   From this month, Brits can shop the online store.}

Edit is not a shortened version of editorial or edition; it’s a “real” noun. More from the OED:

edit, n.²
_{Origin: Formed within English, by conversion. Etymon: EDIT v.
Etymology: < EDIT v.}

4. A selection of clothes, accessories, beauty products, etc., from a particular season or collection, esp. as chosen by a fashion buyer, editor, or designer.
_{1993   Elle Oct. 190/1   The clothes he chose for them [sc. models]..represent the most graphically striking the new store has to offer. ‘What sets Barneys apart..is the incredible edit. You end up with a focused point of view.’
1999   Independent (Nexis) 22 Aug. (Features section) 8   Just swing by the store for the best edit of zebra, tiger, leopard and dalmatian print boots, stiletto sandals and under-arm bags.
2011   Harper’s Bazaar (U.K. ed.) July 141/1   A breathtaking array of..brands, all handpicked to form an exciting edit of the world’s best products.}

As Merriam Webster puts it, an edit is an instance or result of editing.