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I have seen this phrase used in several fashion ads and on clothing sites (mostly women's). I am assuming it is AME, but I do not know. Here are some sites that I see the phrase being used:

Perhaps "edit" means "edition"? I have no idea. Fashionistas, answer my call! :)

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    There's a whole separate question to be asked about the (growing?) use of 'shop' in contexts where I personally would use 'shop for', a usage which I feel is relatively recent; but, you know, recency illusion...
    – AakashM
    May 17 at 8:02
  • It would be helpful to know which online dictionaries you have checked for the appropriate sense of 'edit', to avoid duplication of labour. May 17 at 13:15
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    The fact that the contributors to this site, who are devoted to appreciating and analysing the quirks of the language, are puzzled by this phrase surely shows that the it can't possibly be very successful in accomplishing its purpose.
    – jsw29
    May 17 at 14:51
  • @jsw29 Maybe its users don't want it to be understood by everyone…? (I assumed it was suggesting that take some textual changes and hand them in to the authorities! But then I'm probably the wrong side of the Atlantic to be in their target market.)
    – gidds
    May 17 at 18:34
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    "Shop the edit" simply means "Buy our new range of clothes". There have been complaints about abuse of language in the fashion industry.
    – Henry
    May 18 at 10:21

3 Answers 3

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Cambridge Dictionary

a range of clothes or other goods that has been chosen for a particular purpose, or to be worn or used at a particular time

"Edit" is used as one would use "collection", to describe a curated set of clothing. "Shop the edit" is simply combining that with a call to action (e.g., "shop the collection.") I can't find any definitive etymology for the term, but I would take it to reflect the curatorial definition of edit ("to prepare [something, such as literary material] for publication or public presentation", Merriam-Webster) rather than as an abbreviation of "edition."

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    In accordance with the OED, you are correct: edit the noun comes from the verb edit, not the noun edition. May 17 at 2:17
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    What exactly is 'a curated set of clothing'? Is that (1) a set of things that are meant to be worn together, or (2) a set of things that are offered at the same time as alternatives to each other.
    – jsw29
    May 17 at 14:43
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    @jsw29 Laurel's answer might provide you with more context. I've seen it used in several contexts. A "summer edit" might just be a brand's summer collection, whereas a "coat edit" will highlight their latest coats. It also depends if it's coming from a brand or something like a department store. The Bay had a jacket edit a couple of years ago that didn't exhaust their entire collection of jackets, but highlighted some new & noteworthy items. Some brands also seem to make it a complete editorial feature with photos, almost like a lookbook. I think it's become somewhat of a buzzword recently.
    – garnerstan
    May 17 at 15:07
  • @garnerstan, so, it seems that your answer is (2).
    – jsw29
    May 17 at 19:43
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    @jsw29 Not necessarily; if it's a summer edit, for instance, some of the items would probably be advertised to be worn together.
    – garnerstan
    May 17 at 22:00
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The graphic from Bloomingdale's gives a hint in large letters:

"Editorial" above "Our Edit"

Based on this, I looked and found some vendors that ask you to "shop the editorial":

Here's a definition from a fashion site:

Editorials are four to ten-page visual stories that showcase fashion, beauty, and lifestyle trends in magazines. — Fashion Model Daily

Merriam Webster gives this relevant excerpt explaining some broader context:

In the specific context of print advertising, editorial photography is often contrasted with advertising photography: in the former, the photographs are used to tell a story or to express a mood; in the latter, they sell a product. Since the 1990s, the word editorial has been applied as a descriptor of ads that blur the line between the two:

Developed by San Francisco's Kevin McPhee & Associates, the [magazine ad] campaign depicts world-class skiers posed informally on the slopes in Marmot gear, alongside newsy bits of copy relating the skiers' most exhilarating experiences. The copy appears in alternative typefaces, like those used on the editorial spreads of magazines that speak to younger, more adventurous readers. "We wanted the ads to look very editorial," explained David Begler, who wrote the campaign, "and we chose people who are hardcore skiers to convey the message that, with this outerwear, people can have peak experiences of their own."
— DNR (The Daily News Record), 9 Oct. 1995

And if you're still not convinced, here are some pages that use both editorial and edit:

  • Between — Seasons: Spring/Summer Editorial: "In our latest Spring/Summer edit we've taken to our favourite all-season spot, Taylor's Mistake, to explore the possibilities of trans-seasonal dressing."
  • The Fall Edit: "The editorial features a laid-back, yet elegant mix of fall basics in a way that it can appeal to ‘real’ women."
  • NobodyDenim: "EDITORIAL | @jaclynadams captures our newest edit, where Black and White meet, and explore New York City together"
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    Wait...so are you saying 'edit' is short for 'editorial'?
    – Mitch
    May 17 at 13:02
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    It'd be nice to make that explicit, rather than to have to make that connection myself. eg " tldr: 'edit' seems to be an abbreviation of 'editorial' which is ... and 'shop the editorial' means to 'use the visual story in the editorial as examples of thinks to shop for' "
    – Mitch
    May 17 at 13:54
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    Edit the noun comes from the verb edit, it is not short for editorial. From the OED: edit, n.2 Etymology: < EDIT v. 4. A selection of clothes, accessories, beauty products, etc., from a particular season or collection, esp. as chosen by a fashion buyer, editor, or designer. May 17 at 17:03
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    I actually still didn't understand after reading this post, until I read Mitch's comment; "shop" is not a verb I understand in this context. May 17 at 20:26
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    @SebastianRedl : See my comment on my answer. If you look at the number and nature of the search results, you will see that this is at best a case of monkey-see-monkey-do, and has little traction beyond that. No evolution revolution. May 18 at 19:14
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Shop the edit means go shopping at this destination offering a curated selection of stuff.

Shop is a transitive verb born of the noun shop. Edit is a noun born of the verb edit.

From the Oxford English Dictionary (login required):

shop, v.1
Origin: Formed within English, by conversion. Etymon: SHOP n.
Etymology: < SHOP n.

4. b. transitive. To go shopping at (a store, an online retailer, etc.); to examine goods on sale in (a shop, etc.). Originally North American.
[selected examples]
1955   Albert Lea (Minnesota) Eve. Tribune 17 Feb. 10/3 (advt.)   Shop the store that gives you more.
1974   S. MARCUS Minding Store iv. 85   One man who had shopped the entire store complained that he hadn't found what he was looking for.
2011   Harper’s Bazaar (U.K. ed.) July 39   From this month, Brits can shop the online store.

Edit is not a shortened version of editorial or edition; it’s a “real” noun. More from the OED:

edit, n.2
Origin: Formed within English, by conversion. Etymon: EDIT v.
Etymology: < EDIT v.

4. A selection of clothes, accessories, beauty products, etc., from a particular season or collection, esp. as chosen by a fashion buyer, editor, or designer.
1993   Elle Oct. 190/1   The clothes he chose for them [sc. models]..represent the most graphically striking the new store has to offer. ‘What sets Barneys apart..is the incredible edit. You end up with a focused point of view.’
1999   Independent (Nexis) 22 Aug. (Features section) 8   Just swing by the store for the best edit of zebra, tiger, leopard and dalmatian print boots, stiletto sandals and under-arm bags.
2011   Harper’s Bazaar (U.K. ed.) July 141/1   A breathtaking array of..brands, all handpicked to form an exciting edit of the world’s best products.

As Merriam Webster puts it, an edit is an instance or result of editing.

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    -1 Disagree with your suggested etymology. If one derives the already-existing word "edit" from a different origin, namely "editorial", the dictionary isn't going to make a separate entry just for the alternate etymology. Laurel's numerous links that document the phrase "shop the editorial" prove the actual situation. May 18 at 6:36
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    Your dictionary quotation and examples for transitive shop is for going shopping at the store, and the store being the direct object. The usage in "shop the edit" is different, with the stuff being purchased as the direct object.
    – Henry
    May 18 at 10:31
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    @DanielR.Collins : I didn’t suggest the etymology — I cited the OED. If you compare the number and the nature of search results for "shop the edit" and "shop the editorial", you would likely surmise that the people using shop the editorial are simply making the same assumption that Laurel did: Edit is an odd noun; I’m not looking it up in the dictionary; it must be short for editorial; other people did it, so it must be real. May 18 at 19:06
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    @Henry : See the definition again and apply the etc.: examine goods on sale in (a shop, etc.). In a collection. In an edit. On aisle 5. May 18 at 19:37
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    The OED entry 4 for 'edit' is very compelling with "A selection of clothes..." which should be enough for being 'the' answer, but even if correct it is tantalizingly missing the connection. Laurel's answer -gives- a plausible connection but there's no authority behind it. I'm -so- curious now - what gave the OED the ability to say that 'edit' is a selection of clothes?
    – Mitch
    May 19 at 1:51

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