They couldn't make heads or tails of it until they flipped it over to read the instructions.
not make head or/nor tail of (idiom)
variants: or US not make heads or/nor tails (out) of
informal
To be unable to understand (something)
I couldn't make heads or tails of her reaction.
His handwriting was so bad that we couldn't make heads or tails out of it. m-w
make heads or tails (out) of (someone or something)
To understand someone or something. This phrase is usually used in the
negative to convey the opposite.
After spending hours working with the new piece of software, I still could not make heads or tails out of it.
I can't make heads or tails of that new guy in accounting. Sometimes, he's really friendly, and then other times he acts like he's never met
me before. Farlex Dictionary of Idioms