In my work we often talk about our customer's customer. For example, we might sell a widget to Acme, and they then provide widget-related services to Globex Corporation. I've been looking for a generic term for all of the Globexes out there, all of the companies that our direct customers (the Acmes) are selling to.

"Customer of the customer" is the best I've got, but it's pretty awkward. Is there a single word or a more pithy phrase out there?

  • 3
    There's a phrase end user, but that refers to the end of the chain, rather than the next link. Feb 4, 2022 at 23:46
  • Our clients' customers? Or our buyers' customers. Or apostrophe-s when referring to Acme alone. Feb 4, 2022 at 23:58
  • 1
    End user gets to the point. If you want something in between, you'll hafta get an organization chart. Feb 5, 2022 at 17:35
  • It's often better to be more specific and concrete. If you're selling timber frames to the building trade then your customer's customer might be a "house buyer".
    – Stuart F
    Feb 5, 2022 at 22:47
  • Unfortunately the customer's customer often isn't actually the end user in this case ... as there is usually at least one more link the chain afterwards. Feb 14, 2022 at 4:19

1 Answer 1


In my years as a business consultant, the people who paid us were clients and they had customers.

"Our client's customer"

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