I am looking for a verb that can be used to describe the conscious and intentional act of taking action to alter the perception of a phenomenon to the public and/or within a certain group. I'm looking for a term to be used particularly in a political sense (therefore jargon is permissible in this case), although something more widely applicable would be even better.
I am aware of the term 'redefine'; however, I'm looking for something that places more emphasis on the perception of the term (or concept) than on the officially listed definition of it.
- "Our boss has [attempted to change the meaning of] 'salary sharing' to be synonymous with the introduction of Marxism."
- "Through a barrage of political attacks on any of its proponents, Orban [altered the connotations of] LGBTQ+ Pride as one of disgrace and fetishism."
- "The party was able to free themselves from these criticisms by [distinguishing in the public's eye] their own austerity measures from those of the parliament that came before them."
As aforementioned, 'redefine', in addition to 'recodify', come to mind, although neither of these seem to satisfy the correct tone or connotation.
Any help in finding a better term would be appreciated!