I have noticed paragraphs that look visually consistent can seem more appealing on the page. I have noticed this when reading others' writing and when reading my own.
It often occurs when each paragraph is of a similar number of lines, or, when the number of lines in each paragraph forms a subtle, visually appealing pattern when glancing at the page. (It also helps when the last line of each paragraph is complete or nearly complete - i.e. not finishing with just one or two words on the new line).
Is there any terminology describing this somewhat odd phenomenon?
- I can imagine perhaps copywriters may consider the overall aesthetic of a page, and so perhaps this concept is important in the copywriting profession, however, that's speculation.
- Yes, I feel silly asking about this (since it's implicitly an admission to being easily manipulated by a relatively unimportant aspect of written communication).