What would you name this marketing tactics (scam) where an Business institution themselves (or any institute for that matter) posts a question like this one on a forum.
Can anyone tell me about Brillianz Academy? how genuine is the institute?
And then their employees responds to it positively to attract random forum users to their institute.
I am looking for word or phrase such as clickbait that describes how online links are used to attract attention and to entice users to follow that link and browse. A existing or made-up word of phrase that bring the image of the scam.
In clickbait, the idea is to attract user to click and then bait them into possible business deal. In the above question the idea "posing as users-posting innocent question and self promotion baiting".
I have a feeling there would be a word/phrase for this idea in other fields already that might be apt.