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Is there an intended audience for a book, or intended readers? I want to say the targeted sphere of people that would buy and read the book. I mean, for whom the book was written. How do you say it better? To my ear for some reason audience sounds better

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You can refer to the “intended readers“ as target readership or audience.

a target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience.

(Wikipedia)

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