What is the word for the words we use to address a person or people to whom we stand in a particular relationship.
For example I usually address my friends as "boss". I greet them with "Hey boss, how are you doing?"
Neighbouring words or terms include term of endearment which doesn't fit as endearment seems too affectionate a word for the context to which I'm referring.
Similarly pet name is too affectionate and it's also used to tag a specific person rather than a collection of people.
NB: Apologies if my wording is unclear.
Edit: Emphasised collection of people to clarify why pet name or nickname aren't appropriate in my context.