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In our hometown, walk into a supermarket and you are instantly confronted with a wealth of information and semiotic signals to guide your decision-making. This will be everything from recognisable brand names, product aisle descriptions, even simple colours (to signify the supermarket’s own brand, for example).

I think bolded "this" refers to information and semiotic signal. But then doesn't it have to be "these" to be correct in grammatically?

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"This" refers to "wealth".

... you are instantly confronted with a wealth (of information and semiotic signals) to guide your decision-making. This will be everything from recognisable brand names...


If you remove the word "wealth", you'll get:

"...you are instantly confronted with information and semiotic signals to guide your decision-making. These will be everything from recognisable brand names"

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