There is a list of 12 people in a certain area together with their Net Worth (in Billions/Millions). In that list, there is a caption "Juan Dela Cruz is the poorest", which is unacceptable to hear from most of our people.
It is somewhat great to hear when someone rephrase it as "least rich", however, most readers from our people don't accept this as a valid (I don't know why).
One rule for this is, "poorest among the rich" can't be accepted either.
Is there anything else we should use? Does "least rich" really bad to use?