I am searching for a word that has the same contextual purpose as "economy" in the following sentence.
The Chamber of Commerce enacted policies intended to encourage, improve, and expand the community's economy.
The word would encompass city or community beautification, planning, expansion, resident or citizen moral, etc. As the word "economy" encompasses the idea that living in the community is desirable in that it's profitable (available jobs, good salaries, etc.), the word I'm looking for describes the idea that living in the community is desirable in that it's a pleasant place to live, the area is clean, well maintained, and effort is made to make it beautiful (flowers, trees, paint...), the people are nice, there are local festivals and night life, the schools are good, and the local government doesn't have any outstanding scandals.
In the end, the word should fill in the following space:
The Chamber of Commerce enacted policies intended to encourage, improve, and expand the community's _______.