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We're looking to start a small brewery and have decided to call it "Loons Landing". I'm wondering if perhaps it would be more correct to call it "Loon's Landing". I know that, as a business, we're able to call our business anything we want and correctness is subjective, but, because I'm curious about grammar, I'm wondering which spelling would present it as meaning "This is a spot where loons (as in the bird) land at (or perhaps did land at, some time in the past".

I sometimes have difficulty with apostrophes and whether they are necessary, especially in proper nouns, so I'm looking for some guidance here.

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    It's not clear if you're asking what you should use, or what the difference is. Nobody can tell you what you should use. See Why do we say a “hotel room” and not a “hotel's room”? for the difference. – Jason Bassford May 30 '20 at 9:31
  • @JasonBassford Yeah, you're right that it's not clear what I'm asking. I was trying to gauge opinion on whether "Loon's Landing" or "Loons Landing" was more correct, but I suspect that an SE question isn't the right place for this. – jwir3 Jun 5 '20 at 15:06
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If there are multiple loons landing at the site then the apostrophe should go after the letter s: Loons’ Landing.

If it’s a single Loon then Loon’s Landing is correct.

apostrophe usage

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  • The question is asking if an apostrophe should be used at all, not where it should go if it is used … (Although this would be a good addendum if you were to explain why the possessive is more appropriate in the first place.) – Jason Bassford May 30 '20 at 9:21

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