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I have seen "The fastest xxx in the west" several times. For example, a video named The Fastest Crane in the West, a paper titled The Fastest Fourier Transform in the West, another paper titled The Fastest Pedestrian Detector in the West.

But I do not get the idea why they describe fast with "in the west"? And not in the east or north?

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    They are plays on the movie cowboy sobriquet "Fastest Gun in the West". I suppose the phrase filtered into popular culture at the time when westerns were popular, but it might be interesting to investigate exactly where it came from.
    – Juhasz
    Apr 24, 2020 at 17:04
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    Earliest use that Ngram finds is 1958, in, curiously, the magazine "Aerospace": The "fastest gun in the West" is being used by an aerospace company to simulate the effects of meteoroids slamming against the hull of a space vehicle. But I'm reasonably certain that the term was idiomatic in TV and movie westerns by that time.
    – Hot Licks
    Apr 24, 2020 at 17:53
  • I'm not sure about how to track the etymology of tongue-in-cheek instances of the related 'West of the Mississippi' (eg 'the Best Hot Dog west of the Mississippi') without spending hours doing it. Apr 24, 2020 at 18:49

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There have been many movies made about gunfighting in the American "Old West," roughly the period between the Civil War and World War I when the US underwent a great westward expansion as settlers in the east and south went looking for opportunity. These movies were incredibly prominent in the earlier half of the 20th century, often shown as "serials," or movies that had a different story set around the same character from week to week. In almost all of these movies the hero wins the girl / saves the town / saves himself via a climactic gunfight. This gunfight occurs against a gunfighter who is billed as "The Fastest Gun in the West." The hero, in winning this climactic gunfight, is now the newest "Fastest Gun in the West." This idiom is so powerful it even influences movies that are not about the Old West, including movies like Star Wars.

All of the phrases are a play on this idea. The idea is that our product (or technology or service) is greater than, better than, faster than all of the others. And will help you save the day besides.

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    Variants on a well-established fixed phrase like this, with single (or double) word slots being substituted, are called snowclones. 'Grey is the new grey'. See this Wiktionary article. Apr 24, 2020 at 18:40

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