"- How do you think that’s gonna play down front?" It's from the movie called "Spotlight"
Specific context: two journalists of The Boston Globe have just come out from an editors' meeting where the new editor-in-chief proposed them to investigate on a case of sexual abuse allegedly committed by a Catholic priest, and they comment on that, wondering how the paper's publisher (a Mr. Gilman) will react at such proposal.
According to the translation, "how will the higher people react?"
Now, can you explain how this translation works out? What does this expression mean by “down front” in this context? How about “play"? What does the pronoun “that” refer to?
Thanks in advance for your help.