I'm going to name my new business, I got an idea from another company called "ZZZ Men Supply" and come up with "XXX Gentlemen Supply" for my business. Since the word Gentlemen slightly longer I want to use the abbreviation for it, which one is better: "XXX Gent Supply", "XXX Gent's Supply" or "XXX Gents Supply"?


  • Your question is very similar to another about Mens or Men's -- different word but the same principle. I wouldn't use Gent unless you are actually selling them. – Andrew Leach Mar 15 at 8:53
  • If you go for the apostrophe, put it after the 's'. Presumably you hope to be selling to more than one gentleman! – Kate Bunting Mar 15 at 8:56
  • In Britain these days, we only use 'Gents' in connection with public toilets for men, usually containing urinals. – Michael Harvey Mar 15 at 9:27
  • @AndrewLeach lol, of course, I'm not going sell them :) I'm selling men's products – Rifki Mar 15 at 9:29
  • 2
    << Gentlemens Supplies >> (chevrons merely to set apart without implying any quotes, apostrophisation etc) is quite acceptable nowadays. Some may complain that you're dropping a needed apostrophe; tell them you're using the emancipated usage of a plural-form-where-it-makes-sense attributive noun and refer them to the countless << working mens clubs >> (eg Woodhouses Working Mens Club) and many << writers guilds >> (eg the Chippewa Valley Writers Guild) that have adopted this usage. – Edwin Ashworth Mar 15 at 10:04

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