Apologies in advance if this is a duplicate.

For instance, when I say, "I need a Kleenex" and by that I mean "I need a tissue regardless of the brand", is there a term for words like Kleenex in this context?

I could've sworn this word exists, and probably ends in -nym. For the life of me, I can neither recall it nor find it anywhere, including this forum where I did a search for things like synonym, hypernym, brand and trademark.

Other words like this include Band-Aid, Jacuzzi and Chapstick.

Here are some sample sentences:

In the UK, Biro is a _____ that can refer to any ballpoint pen.


The _____ windbreaker can mean a lightweight jacket of any brand.


(InE) "Bring me some Maggi from the store."

"Do you want Maggi noodles specifically, or did you use Maggi as a _______?"

For the record, I would settle for any word or compound word that fits; it doesn't have to end in -nym. I would prefer a single-word answer.

This article by Business Insider lists more words like this, and says the process is called genericization, but doesn't state a term for such words.

PS - I do not care about the part of speech. For example, I think that the noun Google, when used as a verb, falls under this umbrella. But even if it doesn't, is there a term that covers the other examples I mentioned?

Read more at: https://www.businessinsider.in/strategy/34-trademarked-brands-that-have-become-household-names/articleshow/64376337.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

  • See also Generic Trademark. – KillingTime Jan 29 at 10:38
  • 1
    @KillingTime The answer to the question is in that link. Why not just answer the question? – Jolenealaska Jan 29 at 11:19
  • Though most of the questions invite the answer 'genericisation' (the process), all threads comtain the terms 'proprietary eponym' and 'generic[ized] trademark' (the resulting genericised term). Certainly, answers to 'word for brand [name]s becoming [part of the] lexicon' may legitimately include a term for members of the set of such brand names. – Edwin Ashworth Jan 29 at 12:14
  • I'm fine with it getting closed if it's a duplicate, @Edwin. – Tushar Raj Jan 29 at 12:18

That's referred to as a proprietary eponym:

A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, without the exclusive rights to said product being lost by the parent company.

Here's a long, alphabetized list of examples.

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  • The link to the alphabetized list was helpful. it included Kleenex, Band-Aid, Jacuzzi and Chapstick. – rajah9 Jan 29 at 11:28
  • Eponym! Thank you. – Tushar Raj Jan 29 at 11:51

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