_____ - noun or adjective: indicating something to avoid, something opposite of what I want, something repulsive.
Example 1: My business's TARGET customers are Baby Boomers because they spend all their money. Conversely, my business's _____ customers are Millennials because they complain and buy very little.
Example 2: I do sprints in my exercise routine because my GOAL body is lean and agile, like Usain Bolt. I don't lift heavy weights because because my _____ body is too bulky, like the strongman who played The Mountain in Game of Thrones.
I searched for: - antonyms of "goal"/"target" - synonyms of "undesirable", "reject"
I considered: - "antitarget" but it's a scientific phrase for another application - "undesired", "unwanted" ... etc which would work if there is nothing more specific - "reject" is the best word I can come up with so far
Please let me know if there are synonyms.