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I'm creating a service with two tiers - one for individuals, and one for businesses. Advertising material will be split into two sections of information, which will be titled "For individuals", and "For businesses".

The problem is that I need another synonym to describe individuals, as "individuals" to me sounds too formal and not appealing enough, and the problem gets worse (and a bit philosophical) when going down the list of synonyms:

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Compound words would be fine, I'm just looking for whatever sounds best. It may even be that "individual" is the best word in this context, which I'm happy to accept if no better words come along.

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    "For individuals" and "for businesses" is a pretty common way to distinguish services here in Australia. – nnnnnn Dec 18 '19 at 0:49
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    "Personal, "home", or "consumer" might prove handy. – Mike Graham Dec 18 '19 at 4:25
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    You might consider "enterprise" for the business section. – Dan Dec 19 '19 at 18:52
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    Advertising is evil. The purpose of this list is not to further this. – David Jan 15 '20 at 20:28
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    What about ...for people and businesses...? – Ram Pillai Jan 16 '20 at 15:52
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Person is on the right track, except that it's singular. (And personal is adjectival.)

If you want to maintain parallelism (and informality), use something like this:

Company slogans are for businesses and personal mottos are for people.

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    For Persons* / For Businesses, is possible but persons is even more formal than individual ^^ – aesking Jan 15 '20 at 20:52
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    'Dudes' is less formal. – Edwin Ashworth Jan 16 '20 at 17:02
  • @EdwinAshworth: Don't forget dudettes! – rhetorician Oct 13 '20 at 2:04
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    +1, it's very common to see access tiers of Personal and Professional in software editions or subscriptions. – Nuclear Hoagie Feb 9 at 18:21

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