The noun 'must-have' is defined in the Cambridge Dictionary as:
Something that many people want to own.
Do you know any alternatives for expressing the same meaning? I would like to use it to make the writing a bit more elegant: 'must-have' sounds so cliché-ish.
I'm open to synonyms (Thesaurus had none) and phrases.
The more it leans to 'vital' to own instead of 'want' to own, the better.