I can't remember where I read this term/word. It's a name given to those brands that also produce goods that are cheap along with expensive ones, therefore still allowing people to hold on to the 'brand name'. Does anyone know this?
According to MoneyCrashers…
• Capsule Collections. Capsule collections are made up of a few staple pieces that best showcase a designer’s work or a certain brand collaboration. Because there are only a few staple pieces, the brand can mass manufacture the same jackets, pants, dresses, and skirts over and over again, driving down prices so they’re more affordable. You’ll still get the name and similar quality, but you’ll spend less. Capsule collections are also typically a limited run – once they’re gone, they’re gone.