I can't remember where I read this term/word. It's a name given to those brands that also produce goods that are cheap along with expensive ones, therefore still allowing people to hold on to the 'brand name'. Does anyone know this?

  • Wikipedia: A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. Oct 13, 2019 at 13:45
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    Are you referring to the brand or the strategy? An example would help.
    – Lawrence
    Oct 13, 2019 at 14:05
  • Why would they not be able to hold onto the brand name if they only produced expensive products? As far as I know, Rolex only produces watches that are several thousands of dollars in price, and they are at no risk of a failure of brand recognition. Oct 13, 2019 at 14:30
  • @JasonBassford Because they (I) couldn't otherwise afford to have/wear the more expensive branded article at the premium price. I'd want the cheaper "second" with the brand prestige still attached in the form of the label.
    – Stan
    Oct 13, 2019 at 14:35
  • @Lawrence I'm pretty sure it was a name given to the brand. For example, if Gucci made 100$ jeans (as opposed to their popular 10000$ jeans) they're brand would be called a ---- brand. I'm really sorry, this is all I can remember! Any help is appreciated.
    – laksheya
    Oct 13, 2019 at 16:05

1 Answer 1


According to MoneyCrashers

Capsule Collections. Capsule collections are made up of a few staple pieces that best showcase a designer’s work or a certain brand collaboration. Because there are only a few staple pieces, the brand can mass manufacture the same jackets, pants, dresses, and skirts over and over again, driving down prices so they’re more affordable. You’ll still get the name and similar quality, but you’ll spend less. Capsule collections are also typically a limited run – once they’re gone, they’re gone.

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