I’m looking for a word to refer to the act of trying to embarrass someone to the point that they do something they don’t want to do.
Example: Let’s say all of your friends are jumping off of a cliff into a lake, but you don’t want to, for whatever reason. One friend remains at the top with you, trying to convince you to jump. One tactic they use is to try and embarrass you enough or anger you into doing it by saying something along the lines of - “So, basically, you’re too chicken to jump, right?”
I believe I could use the phrase ‘egg on’ for this, but would rather have a singular, more specific word for it. I’m pretty sure there is one, but I just can’t bring it to mind. I’ve considered ‘reverse psychology’, too, but it just doesn’t fit what I’m trying to say.