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I am trying to research the phenomenon where a "double-edged sword" type of issue gets sold using only its positive, sunny side (even where its negative side is much more significant or is even the point), but I need a few search terms.

An example might be security robots, where a sales pitch focuses on their friendly ability to give directions to pedestrians.

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    As far as I know, spin is a "technical" marketing term. – Jason Bassford Aug 14 at 16:56

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