Trying to address a business domain where we are making software that will be used by our customers to give access to their assets to their customers.
What is a good name for these entities?
Is client a good name? But it's the same as customer?
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6As it's software 'end users' is prbably appropriate.– BoldBenJun 13, 2019 at 21:27
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It sounds like the end user gets access to their assets through the cloud. Therefore you could also say site visitors.– aparente001Jun 14, 2019 at 3:00
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2I strongly support end user in this case. But second level is also used in some contexts like this. You can have second-level managers (your boss's boss), so I imagine you could also have second-level customers.– Jason BassfordJun 14, 2019 at 7:25
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It depends on point of view: if you're talking to your customers you could say "you and your customers", but talking to you it's "your customers and your customers' customers." This makes it hard to give a specific answer unless the situation is more specific (e.g. the three-level division between wholesalers, retailers, and private/individual/domestic customers).– Stuart F14 hours ago
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3 Answers
end user
the person or organization that uses something rather than an organization that trades in it:
...was the first thing I thought when I saw the Q, and as it turns out it was suggested in Jason Bassford's and BoldBen's comments below the OP.
There isn't such a word, but clientele can be used more gracefully in combination ("customer's clientele") than saying "customer's customer." It's one way to solve the problem.
clientele noun
customers or clients collectively
TFD Online
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Clientele doesn’t carry the sense the OP wants, of “customer’s customer”.– LawrenceJun 14, 2019 at 0:00
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1@Lawrence: There isn't such a word, but clientele can be used more gracefully in combination ("customer's clientele") than saying "customer's customer." It's one way to solve the problem.– RobustoJun 14, 2019 at 1:31
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1I guess the comment explains your answer. Why don't you put that in the answer? Jun 14, 2019 at 3:01
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Yes used customer's client company and customer's client user. thank you– tgkprogJun 14, 2019 at 17:38
Grand-customer. It's like a grand-child, but it's not a child, it's a customer...
Your own customers are your direct Descendents.
Your customer's customers are their direct descendents, but it makes them one generation removed from you, thus grand-customers.
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This is clever but I don't think the meaning is obvious without explanation - "grand" has too many other meanings and uses.– Stuart F14 hours ago