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Trying to address a business domain where we are making software that will be used by our customers to give access to their assets to their customers.

What is a good name for these entities?

Is client a good name? But it's the same as customer?

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    As it's software 'end users' is prbably appropriate. – BoldBen Jun 13 at 21:27
  • It sounds like the end user gets access to their assets through the cloud. Therefore you could also say site visitors. – aparente001 Jun 14 at 3:00
  • I strongly support end user in this case. But second level is also used in some contexts like this. You can have second-level managers (your boss's boss), so I imagine you could also have second-level customers. – Jason Bassford Jun 14 at 7:25
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There isn't such a word, but clientele can be used more gracefully in combination ("customer's clientele") than saying "customer's customer." It's one way to solve the problem.

clientele noun
customers or clients collectively
TFD Online

  • Clientele doesn’t carry the sense the OP wants, of “customer’s customer”. – Lawrence Jun 14 at 0:00
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    @Lawrence: There isn't such a word, but clientele can be used more gracefully in combination ("customer's clientele") than saying "customer's customer." It's one way to solve the problem. – Robusto Jun 14 at 1:31
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    I guess the comment explains your answer. Why don't you put that in the answer? – aparente001 Jun 14 at 3:01
  • Yes used customer's client company and customer's client user. thank you – tgkprog Jun 14 at 17:38

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