Trying to address a business domain where we are making software that will be used by our customers to give access to their assets to their customers.
What is a good name for these entities?
Is client a good name? But it's the same as customer?
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There isn't such a word, but clientele can be used more gracefully in combination ("customer's clientele") than saying "customer's customer." It's one way to solve the problem.
customers or clients collectively