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A speech bubble points to the person articulating the speech. The bubble itself is a square, but what is the arrow that points to the speaker called?

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This is usually referred to simply as the tail

From Wikipedia (but acknowledging that the article would benefit from better citations):

The most common is the speech bubble. It comes in two forms for two circumstances: an in-panel character and an off-panel character. An in-panel character (one who is fully or mostly visible in the panel of the strip of comic that the reader is viewing) uses a bubble with a pointer, called a tail, directed towards the speaker.

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  • I've edited to attribute your quoted passage (which copyright regulations require) and add the caveat (Wikipedia is very good at acknowledging / estimating the truth-value of its claims), 330. Jun 12, 2019 at 9:54
  • Given that the "bubble" is also sometimes referred to as a "balloon", I might call it a "string".
    – Hot Licks
    Jun 12, 2019 at 12:23

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