I am trying to figure out whether this sentence makes sense or not:

Social Media Marketing is a digital marketing technique that utilizes social media platforms like Facebook, Instagram, Twitter, etc. to help marketers target relevant people and promote products and services.

The doubt I have is this: Is the verb utilizes appropriate in this connection?

Also, I am confused whether the usage of 'technique that utilizes social media platforms...' was right in this context or not.

closed as off-topic by Jason Bassford, Cascabel, Chappo, Chenmunka, JJJ May 25 at 23:44

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  • 1
    Stylistically, many people would prefer uses to utilizes, but I see no syntactical or semantic issue with the word. – Jason Bassford May 24 at 16:38
  • @JasonBassford Thank you for your thoughts. :) – moefetish May 27 at 11:42