Together, we’ll be looking to build on early successes with our digital-first approach to campaigns including ‘Holly’s Must Haves’ and to better utilise data for ‘always on’ cross-channel campaigns. There’s lots to do and we’re all looking forward to working together to make M&S more relevant, more often, to more customers.
1) What does build on early successes mean in this sentence? In Cambridge:
build on sth : to use a success or achievement as a base from which to achieve more success:
We must build on our reputation to expand the business.
A good relationship is built on trust.
If early successes are used as a base from which to achieve more, what is being building ( on early successes)?
2) our digital first approach to campaigns including "Holly's Must Haves" Is it the approach that includes "Holly's Must Haves" or campaigns?
3) ...and to better utilise data for 'always on' cross-channel campaigns. is better being used as a verb in this sentence? If so how to understand this verb+ verb combination? Does this sentence mean: We're looking to improve the data that always-on cross channels use?