Is this the correct use of the pronoun reference "this". Were you able to tell what the pronoun this is referring to?
Based on the feedback received, my strengths were having strong arguments as well as good transitions and use of quotes. My essay discussed the strategies adopted by Apple in making their products more desirable and how they evolved as their product line also changed. I was able to tie this to the ideas introduced by Jib Fowles on the effective use of appeals in marketing.