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Ive seen its use increase over the last few years. Mostly in online articles, as a "catchy" / click baity title , in the form:

"Here's why $thing" ; or

"$statement!. Heres why"

apostrophe optional.

Many Examples: https://www.google.com.au/search?q=heres%20why

I've found this , which maybe a partial answer https://www.quora.com/Is-the-sentence-Here-is-the-reason-whygrammatically-correct

it has a more verbose sentence, but really, just tying to find out if the "heres why" has a name, or how it is defined in the language, grammatically?

Thanks

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    It's a preparatory phrase, short for Here is [Wh-clause], like Here is where the road turns, Here is what I believe, Here is why you should vote for me. The phrase you cite, Here's why is a follow-on to a statement, or a question. Why should you vote for me? Here's why. The contraction is automatic. – John Lawler Apr 18 at 1:21

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