I distinctly remember the word having the connotations of a weak desire, a very passing dream, momentary wish or a capricious desire. I can also recall that it had 2 or 3 syllables.
It probably ended with the character "E."
Example sentences: 1) Throughout the day I have many Xs, but none of them come to fruition.
2) A goal is serious thing, it keeps you on track. An X is just something I would like to accomplish but it is not important enough to justify my efforts.
3) If only more people paid due attention to Xs, they would see the light of the day. But alas, they dismiss it casually.