I'm trying to find a word that would describe a state of nonchalance. Specifically, one word, if such thing exists where I describe eg. that I'm doing it bad on purpose because I don't care. In a quantitative measurement environment such as Social Media (how many likes/followers) I think it would be good to use a descriptor that is succinct in conveying that the user is purposefully not caring about such things even while using an account at said SoMe and being part of the rat race.
A word, that is a reminder perhaps that SoMe is just a vivarium filled with digital personas/avatars.
All suggestions are most welcome