I am seeking a verb that essentially means ‘Bring to the reach of everybody’. For example:

Travel was for the wealthy but the introduction of the package holiday xxxx travel.

Xxx is a word, like ‘democratised’, but it’s not democratised and I can’t think what it is! Any thoughts?

  • 2
    Popularised isn’t far off, but the more common meaning of popular (‘liked by many’ as opposed to ‘characterised by/available to the general public’) probably makes it too ambiguous here. Feb 18 '19 at 15:41
  • I see what you mean. Thank you. That is really not far off. I'm seeking the word that makes something available to the working classes.
    – Sam Lloyd
    Feb 18 '19 at 15:47
  • 'Polo was once the sport of the very rich but cheap polo ponies has xxxxx’ the sport
    – Sam Lloyd
    Feb 18 '19 at 15:48
  • 'de-classed' (NB sorry - every time I type a new line I start a new comment!!)
    – Sam Lloyd
    Feb 18 '19 at 15:49
  • you almost want something to express how it made it accessible to all eg introduction of the package holiday made travel accessible to all
    – Smock
    Feb 18 '19 at 16:02


bring into universal use; make available for all.
attempts to universalize basic education

Kalam announced that a cess would be proposed on all central taxes to finance the commitment to universalise access to basic education.

It has been shown through research the world over that there are huge social benefits from universalizing elementary education.

Suppose you tried to universalize college education - how many people would actually go for it? Lexico

We humans do tend to aggrandize our planet, but as long as there isn't anyone around to complain, what the hey.

I had to look up cess: (in Scotland, Ireland, and India) a tax or levy. Lexico. Evidently you can tax a tax.

  • The first good answer. // Does 'taxing a tax' mean you take from the Exchequer? Isn't that just re-allocation of Government spending? ... Or is it merely a tax hike? Seems like political doubletalk. Aug 7 '21 at 11:49

In this context, the package holiday "revolutionized" travel.



I found it remarkably difficult to come up with a verb that has this kind of specific meaning.

There is no verb form of the adjective available, which would be ideal.

However, in thinking of something that is at first available to only a few, but then becomes something routine or common, one verb is commonize:


: to make (something) common, standard, or universal

// Because the book is considered to be so highbrow I wanted to “commonize” it a little bit. I didn't want to fall into the trap of being inaccessible.
— Kari Skogland, quoted in The Calgary (Alberta) Herald, 23 May 2008

// We have to reuse and commonize what has worked and what has been well received by the customers.
— Birgit Behrendt, quoted in Automotive News Europe, 13 June 2005

Ironically, it's not a common verb, but your sentence would become:

Travel was for the wealthy but the introduction of the package holiday commonized travel.

Other less satisfactory verbs I had originally considered included disinhibited, unleashed, derestricted, liberated, unbound, unchained, freed, and unfettered.

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