I’m a German app developer of the app “Pulse Breathing” that has recently had some success on the App Store and whose catch-phrase in the marketing strategy is: “Fall asleep in 60 seconds”. Now, the App Store has introduced some changes that make it harder to expose this marketing argument to the customers who visit my app page: until not too long ago, apps had a title (“Pulse Breathing”) and a subtitle (“Fall asleep in 60 seconds!”) that we’re displayed on the top of the page. Now, Apple has replaced the subtitle with the developer’s name, which makes it harder to market the app with this catchphrase. So, I thought, why not put the subtitle into the title of the app as well? Turns out, the app title has a limit of 30 characters, which makes “Pulse - Fall asleep in 60 seconds” two or three characters too long. So I thought of alternatives. My first ideas (which I don‘t really like) were:
- “Pulse - Fall asleep in 60 secs!”
- “Pulse - Slumber in 60 seconds!“
The first one, I think, is too informal and takes away the credibility of a health app. Concerning the second one, I do like the idea of slumber, since it‘s practically impossible to fall asleep in 60 seconds, it’s just a catch-phrase; then again, I don’t know even know if it’s grammatically correct (would an English native say it like that?) and if it’s not this little bit too complex to really stand out. Fall asleep in 60 seconds, is simple, trivial and really stands out.
Do you have any ideas what else I could use? And how do you like my ideas?
Thanks in advance!