Like a business used to operate in big cities/markets, now the mgmt team made a decision - avoid the saturation and competition - to take the business to smaller places where there are new opportunities and less competition. Is there a business jargon for this?
It is market diversification:
- Practice under which a firm enters a market different from its core business. Reasons for diversification include (1) reducing risk of relying on only one or few income sources, (2) avoiding cyclical or seasonal fluctuations by producing goods or services with different demand cycles, (3) achieving a higher growth rate, and (4) countering a competitor by invading the competitor's core industry or market.