Recently I've seen this slogan.

enter image description here

Its spelling and pronunciation are a bit unusual:

"Nice to meat you" means "it's nice to provide you with some meat dish",

but it sounds like "It's nice to meet you" as if you are introduced to somebody.

My question is: How can we name this linguistic phenomenon?

  • 2
    I have also seen it as "Nice to meat and sea you", when they also carried seafood products. – Cascabel Jan 16 at 17:08
  • I haven't, but it's a very interesting addition to my question. – user329359 Jan 16 at 17:11

Your slogan is an example of the pun.

According to  Wikipedia (https://en.wikipedia.org/wiki/Pun):

The pun, also called paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or  rhetorical effect. 

These ambiguities can arise from the intentional use of homophonic,  homographic,  metonymic, or figurative language.

In your case there is a homophonic pun, which uses homophones  MEAT and MEET.

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