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A friend is using the tagline Sure fix for conflicts. He says sure fix needs a hyphen (Sure-fix). I'm not sure. Which is correct and why?

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    I don't know what a "tagline" means in this context. But hyphenated or not, sure fix doesn't sound like a natural collocation to me. Perhaps your friend is erroneously extrapolating from the common noun phrase a sure-fire fix, which is hyphenated. Jan 15 '19 at 13:56
  • It's a tagline for marketing his service. Thanks for the reply. Jan 15 '19 at 14:06
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If "sure" is used as an adjective or adverb (the only options Merriam-Webster presents), it is a clear case. It must stay a separate word, and doing otherwise would be wrong.

I cannot find the phrase "sure-fix" in any of my usual dictionaries.

My conclusion: Your friend is misguided from the standard English point of view.

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  • For what it's worth, I have heard the expression sure fix before. No doubt it's just a shortened version of sure-fire, but people have used it. Jan 15 '19 at 16:50
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I’d agree with Fumble fingers. Especially agree in the context of being related to conflicts. They were probably thinking of the tagline “Sure-fire Fix” to indicate they dolve problems or resolve conflicts, or simiilar such. They just forgot the full colloquialism.

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