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Eg Be Kind to one another is Ellen Degeneres' ________________ ?

I always believed in the Quote Everything happens for a reason and for the better. So i can call that statement my _____________ ?

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    Maybe "mantra".. Welcome to English Language and Usage.. – J. Taylor Dec 11 '18 at 20:01
  • Do you mean to emphasize the phrase that's said—or the principle behind it? – Jason Bassford Dec 12 '18 at 16:06
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“Be kind to one another” is Ellen DeGeneres' motto in life

Oxford Online Dictionaries defines it as

motto
A short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution.

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catchphrase

a phrase that is often repeated by and therefore becomes connected with a particular organization or person, especially someone famous such as a television entertainer

(Cambridge dictionary)

a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view

Slogan (sense 2)

(Merriam-Webster)

slogan

a word or phrase used to express a characteristic position or stand or a goal to be achieved

(Merriam-Webster)

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