I found this phrase in the Vogue article:
His style, with its healthy punch of dork factor, is of the now in a way that is similar to Post Malone’s very self-aware, disheveled, sleazy look.
Isn't phrase "of the now" used with nouns, e.g. 'music of the now', 'artist of the now'? I googled it and found 17 matches, which I do not trust entirely. Does it sound natural to you to say "is of the now"?