Referencing (Oxford Dictionary)
the action of mentioning or alluding to something:
"he made reference to the enormous power of the mass media"
mention of, allusion to, comment on, remark about, citation of, ... more
In marketing and advertising "referencing" is a term frequently used to associate a product with something positive.
Definition of Reference Groups
A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration. Marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions. Reference groups influence what types of products you will purchase and which brand of product you choose.
Types of Reference Groups
Reference groups can be divided into two major types:
A normative reference group influences your norms, attitudes, and values through direct interaction. Examples of your normative reference groups include your parents, siblings, teachers, peers, associates and friends.
A comparative reference group is a group of individuals whom you compare yourself against and may strive to be like. Examples include celebrities and heroes.