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I always saw some articles which use ninja to refer to a person. What does it mean in a technological article?

True path to become a JavaScript Ninja

I guess maybe it means master or guru. If that's true, why not just use guru instead?

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  • Tech terms change like fashion. Guru used to be popular, but would now sound stale and uncool.
    – root1657
    Dec 31 '18 at 18:45
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Ninja is a term also used in a figurative sense:

a person who is expert or highly skilled in a specified field or activity (often used attributively):

  • marketing ninjas; ninja gamers.

(Dictionary.com)

in computing, for instance:

data ninja is a person who reviews large quantities of data and analyzes, organizes and moves it in such a way that it improves overall data retrieval processes, thus allowing the data to reach end users much more quickly.

A data ninja is similar to a data analyst, but besides analyzing data at rest, this person also optimizes the data access and transfer process.

(Techopedia)

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