I have a mind blank for a term in English.

I wanted to describe a sentence I made. It's a technical term for when making an outrageous claim, not based in fact, but used for the purpose of impressing.

For example "The best show in the universe!"

Jeremy Clarkson often makes this kind of statement.

closed as off-topic by AmE speaker, Skooba, Scott, J. Taylor, Spencer Oct 14 '18 at 2:08

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  • And here I was, thinking we Americans had cornered the market on hyperbole. – Spencer Oct 14 '18 at 2:07

You're likely thinking of the word hyperbole:

hyperbole (countable and uncountable, plural hyperboles)

(uncountable, rhetoric, literature)
Deliberate or unintentional overstatement, particularly extreme overstatement.

An instance or example of such overstatement.



Advertising or sales presentation relying on exaggerations, opinions, and superlatives, with little or no credible evidence to support its vague claims. Puffery may be tolerated to an extent so long as it does not amount to misrepresentation (false claim of possessing certain positive attributes or of not possessing certain negative attributes).
Business Dictionary

In everyday language, puffery refers to exaggerated or false praise. In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally. Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.


an overstatement vocabulary.com

making to seem more important than it really is

Synonyms: exaggeration, magnification

Type of: deceit, deception, misrepresentation

a misleading falsehood

As in:

I think it’s an overstatement to say we’re at the brink of war,” says Rep. @JAHimes ... Washington Times 2018

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