Words qualitative and quantitative, are in my opinion, a little difficult to read and explain for a certain audiences, explaining why there are so many discussion about it on stack exchange.
If a person were to read a tweet or post and rate it on a scale of 1 to 5 based level of verbosity, she is converting a qualitative sentence to quantitative data.
Reading a college application and either rejecting or approving it is again some level of qualitative information transformed into quantitative.
My daughter uses snapchat for 20 minutes a day is a quantitative assessment which could be represented as "medium" usage qualitatively, of course after comparing other's usage.
What would be easier to understand terms for expressing "converting quantitative information to qualitative"?