I speak English as a second language, and I ran into something this week that I couldn't explain, even though I could understand its meaning. While reading an artcle entitled "More people now subscribe to Netflix than cable TV in the US" I read the following sentences along it:
"(...) the number of US Netflix subscribers overtook the number (...)"
"(...) Netflix's gain isn't necessarily cable's loss"
"(...) Netflix's milestone is yet another sign (...)"
My question is: Why is there no genitive case for "Netflix subscribers", but the other two examples make use of it?
Does the noun "Netflix" work as an adjective for the noun "subscribers"? If so, why doesn't it apply to the other two examples?