Looking for a word or phrase for something that causes no change or has no impact (be it positive or negative) on a situation.
I NEED MORE
I'm using the word "asset" in reference to something advantageous or beneficial for an organization, although not in a financial context. My intent is to shed light on something incorrectly perceived as an asset that is, in actuality, something that is at best inconsequential.
WOW YOU'RE OVERTHINKING IT
It's a sensitive matter so I don't want to go so far as to call the offending element a "liability". Doing so might sour the audience to my adjoining proposal. Plus, their "thing" isn't actively debilitating or disadvantageous - it just isn't beneficial.
Everyone knows what an asset is. How do you say something isn't an asset without calling it a liability? There's gotta be some middle ground in there somewhere, right?
"The website, in its current form is _________ (or is a _______). It should be an an asset that actively grows your business."
Thanks in advance!