A new way to think of something, which is a gamechanger.
For instance:
- Video on demand is killing the digital establishment. What can we call the VOD market?
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Sign up to join this communityA new way to think of something, which is a gamechanger.
For instance:
- Video on demand is killing the digital establishment. What can we call the VOD market?
The first phrase that came to mind for me was disruptive technology or disruptive innovation.
Here is the definition I found on Wikipedia:
In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.
Source - https://en.m.wikipedia.org/wiki/Disruptive_innovation
Here are some examples of disruptive technologies from the recent past:
How about novel?
:[Merriam-Webster's] not known or experienced before
"That's a novel idea for a TV series!"
Synonyms of novel fresh, new, original, strange, unaccustomed, unfamiliar, unheard-of, unknown, unprecedented
Words Related to novel: innovative, unique
[Merriam-Webster]
1 c : constituting or bringing about a major or fundamental change • a revolutionary new product