A new way to think of something, which is a gamechanger.

For instance:

  • Video on demand is killing the digital establishment. What can we call the VOD market?
  • Hello and welcome to EL&U. Per the checklist in the SWR tag info: How will you choose the best word? What is "best"?
    – Lawrence
    Aug 20, 2018 at 12:47

3 Answers 3


The first phrase that came to mind for me was disruptive technology or disruptive innovation.

Here is the definition I found on Wikipedia:

In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.

Source - https://en.m.wikipedia.org/wiki/Disruptive_innovation

Here are some examples of disruptive technologies from the recent past:


How about novel?

:[Merriam-Webster's] not known or experienced before

"That's a novel idea for a TV series!"

Synonyms of novel fresh, new, original, strange, unaccustomed, unfamiliar, unheard-of, unknown, unprecedented

Words Related to novel: innovative, unique




1 c : constituting or bringing about a major or fundamental change • a revolutionary new product


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