A new way to think of something, which is a gamechanger.
For instance:
- Video on demand is killing the digital establishment. What can we call the VOD market?
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closed as off-topic by 9fyj'j55-8ujfr5yhjky-'tt6yhkjj, tchrist♦ Aug 20 '18 at 19:59
This question appears to be off-topic. The users who voted to close gave this specific reason:
- "Please include the research you’ve done, or consider if your question suits our English Language Learners site better. Questions that can be answered using commonly-available references are off-topic." – tchrist
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Hello and welcome to EL&U. Per the checklist in the SWR tag info: How will you choose the best word? What is "best"? – Lawrence Aug 20 '18 at 12:47
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The first phrase that came to mind for me was disruptive technology or disruptive innovation.
Here is the definition I found on Wikipedia:
In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.
Source - https://en.m.wikipedia.org/wiki/Disruptive_innovation
Here are some examples of disruptive technologies from the recent past:
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1We're looking for answers from experts in the field. “You have to write an actual answer, in your own words. A post that consists only of copied text … is not your work”. – tchrist♦ Aug 19 '18 at 20:13
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2As a notional "expert in the field" (I have worked in multiple companies developing disruptive technologies - with varying degrees of success) I approve this answer; it is pretty much what I would have written. – user184130 Aug 20 '18 at 12:51
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How about novel?
:[Merriam-Webster's] not known or experienced before
"That's a novel idea for a TV series!"
Synonyms of novel fresh, new, original, strange, unaccustomed, unfamiliar, unheard-of, unknown, unprecedented
Words Related to novel: innovative, unique
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[Merriam-Webster]
1 c : constituting or bringing about a major or fundamental change • a revolutionary new product
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Same comment as before: We're looking for answers from experts in the field. “You have to write an actual answer, in your own words. A post that consists only of copied text … is not your work”. – tchrist♦ Aug 19 '18 at 20:13
