Is there a single word to describe a word that has the same literal meaning, but is opposite in connotation to another word? In other words, what is to connotation as antonym is to denotation?
To clarify, I mean "connotation" in the simplest possible way, such as this Wikipedia quote:
A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection.
Suppose I have some connotative words with generally accepted synonyms (in a given sense) with opposite connotations (in this pleasing/displeasing emotional connection sense):
- cheap and affordable, meaning "not expensive": typically affordable would be "inexpensive in a positive way" and cheap might be "inexpensive in a negative way"
- famous and notorious, meaning "not obscure": to say notorious evokes a negative connotation, while famous evokes a positive connotation
Is there a word to describe this relationship between famous and notorious, cheap and affordable?
In a sentence: "Our product is not expensive, but could you find a ____ [word of opposite connotation] to cheap? Maybe affordable would leave a more positive impression."
A different context: "He is definitely known, but I wouldn't say famous; to use a ____ [word of opposite connotation], you could say he is notorious."