I have found the following sentence in a book:

A firm's sensory marketing approach should be deliberately and strategically based on the five human senses.

I have a feeling that the adverbial phrase deliberately and strategically should be put in the verb phrase should be based as should deliberately and strategically be based. However, I am not sure whether this is just a matter of style or if in fact there is some slight difference in meaning between these two options.

2 Answers 2


This is my answer to a similar question. Perhaps it’ll be of use to you.


Because "deliberately and strategically" is clearly marked as adverbial (by '-ly'), it can go anywhere in the clause (except within a noun phrase or prepositional phrase) and be grammatical (although putting it inside a negation will change the meaning). As a matter of style, placement after the first verbal (in this case 'should') is well accepted.

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