I have designed some stationary items (such as letterhead and business card) for a website/brand (XYZ.Com for instance), and I need help to choose the correct sentence among those below:

  1. The XYZ.Com's Corporate Identity Set
  2. The XYZ.Com Corporate Identity Set
  3. The Corporate Identity Set of XYZ.Com

I guess neither of the sentences above is correct, the correct sentence would be something like "XYZ.Com Corporate Identity". Right?

The second question is, should I replace the noun "set" with "pack/package"?

  • Can anyone here help me structure the sentence?
    – Tumaj Nuri
    Aug 3, 2018 at 20:06
  • I would definitely choose No.2. I cannot write a full answer now, but if no one does, I'll come back tomorrow. As to substituting "set" with "pack/age" I really don't know, they sound pretty much the same. But "set" is shorter and sounds sleeker. I'm not sure what an "identity set" is though that seems a little strange.
    – Mari-Lou A
    Aug 3, 2018 at 21:13
  • Should the no.2 begin with determiner "the"?
    – Tumaj Nuri
    Aug 3, 2018 at 21:30

1 Answer 1


This is partly a matter of style and opinion, but I would use, as a headline or title on a set of materials (for example), "Company Identity Guide." You don't need to emphasize possession. You would be completely correct to use this form:

XYZ.com Corporate Identity Guide

In contrast, consider that you might use the possessive form if you were describing a current project: "I'm working on XYZ.com's corporate identity guide."

  • OK, it's called identity guide I didn't know that. Would calling it a set be misunderstood?
    – Mari-Lou A
    Aug 3, 2018 at 21:38
  • True I agree but does it sound incorrect if i use "pack/package" instead of "guide", Cause it's formally called corporate identity, also known as brand idenity, a set of elements/items such as business card, letterhead, logo, fonts and so forth.
    – Tumaj Nuri
    Aug 3, 2018 at 21:39
  • Here's an example: djavupixel.com/design/logo/…
    – Tumaj Nuri
    Aug 3, 2018 at 22:16
  • Corporate Identity Materials also works as a title for the actual package of logos, letterhead, business cards, etc.
    – user8356
    Aug 6, 2018 at 12:41

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